Planet Before Profit
The Client
Spaice is an ecommerce technology website, that allows the purchase of items with the knowledge of the impact these items cost the environment.
The Requirements
Spaice required a site that engaged their target market 18 - 35 year olds, who are environmentally aware but also tech-savvy. The site needed to be responsive and intuative whilst also offering a more serious side - the plight of the environment. In this case, education was paramount. Before commiting to a sale, the user would be asked the moral question "do they really need the product?". This threw up some interesting challenges.
Deliverables
Art Direction
UX
Prototyping
Wireframing
Responsive Design
Typography
Concepts
Wireframes & Prototype
With two very opposing messages to cater for, the site would need to engage the users enough to make purchase. Very early into the project it was quickly established that using engaging and vibrant imagery and clear story-telling will determine the site structure. As the site would also need to be responsive, and built on a CMS framework, understanding how the content interacted on each device became one of the most prototyped sites to date.
Colours
Palette
The colours chosen reflect tonal colours of the envirnonment. A strong contrast of vibrant colours against grey provided many opportunity to create defined areas of content and primary buttons.
Designs
homepage
Category Page
Product Page
Cart Page 1
Cart Page 2
Cart Page 3
Cart Page 4
Mobile Designs
Homepage
Product page
About Page
Highlights
Being able to flex creativity and have fun on a very interesting project. However the site, through a various number of reasons, was shelved prior before launch. But I am hoping that one day it will see the light of day.
