A circular commerce platform
The Client
Innoverne were a circular commerce SaaS platform, that delivered sustainable product service and loop lifecycles. Their goal was to create a more sustainble growth by turning products into services.
The Requirements
Phase one of the website involved a complete new look at their branding and user experince. The website was to contain substantial product information and deliver that information effectively across multiplr devices.
Deliverables
Design & Branding lead
UX
Prototyping (HTML & CSS)
Wireframing
Sketch
InVision
Usability Testing
User Surveys
Concepts
"iris"
With 'circular commerce' resonating through much of thetone of voice, the branding reflected this with the use of infinate loops and circles.
Branding
Colour & Logo
The blue hues and light greys were chosen as an ironic nod to the traditional bluechip companies, historically invested in linear manufacturing. And ike other elements, the logo included infinate loops to reafirm their position within the circular commerce industry.
Designs
homepage
Mobile Designs
Homepage
