Overview
The Client
Careway is a nationwide branch of pharmacy that are part of the Celesio group of compaines. Which include, among others, AAH and Lloyds Pharmacy.
Careway is a franchise brand that was launched in 2015 to offer pharmacists the benefits of a Lloyds Pharamcy but without the larger commitment.
The Requirements
Utilising as much content as possible from a pre-exisitng site (allabouthealth.co.uk) the consumer facing website required a complete restructuing to provide a greater user experience and wider appeal. With a mobile first approach, due to the target audience, there was great emphasis on ease of use, accessiblity and the need to find Careway pharmacies and services quickly and efficiently.
On top of this, an additional pharmacist website and portal was also required.
Deliverables
UX
Design & brand lead
Prototyping (Foundation)
Wireframing
Sketch
InVision
Usability Testing
User Surveys
Concepts
Wireframes
After consultation with the client and understanding the analytics from the site's predecessor, it was proposed a large 'hero' call to action and pharmacy finder became the primary functional requirements for the site. Choosing a modular approch to content, it allowed the client to tailor the content to individuals or specific promotions whilst also creating a familiar and seemless experience on mobile and tablet devices.
Branding
Colour Palette & Logo
Careway is a Lloyds Pharmacy brand, therefore the colours and the logo type were required to reflect this for consistency of brand experience.
Designs
homepage heros
Your careway portal
Your careway portal
Your careway portal
Highlights
Bringing together a complete brand that engages and interacts many people – business or consumer, we're all human and Careway's customer experience is consistant across all touch points.
