K3 Retail Website - Rob Humphries

Overview

The Customer

K3 Retail provide integrated, flexible and agile commerce solutions to many global customers.

From retail to wholesale to ecommerce, K3 work with leading providers of technolgy to ensure a good customer experience.

The Requirements

To create a completely user centred approach. To do this we created a seemless experience by combining a number of pre-existing sites in both the UK and the Netherlands was the number one prioity when undertaking this project.

The site would need to be multi-lingual, responsive and include an intuative way to guide a customer to their perfect solution.

Deliverables

Design lead
UX
Prototyping (Foundation)
Wireframing
Sketch
InVision
Usability Testing (Usertesting.com)
User Surveys (Typeform)

Visit live site⟶

Discovery

Persona Mapping

There are a number of key personas we identified through stakeholder workshops and customer surveys. By identifing these areas we were able to tailor specific user journeys to suit core personas, particualy the solution selector and refined navigation and structure. Furthermore it enabled K3Retail to confidently target and capture data at key points for lead generation.

Concepts

Wireframes

Initially the site was completey mapped and prototyped as wireframes. This allowed us to fully understand the complexity of the guided Solution Selector tool and the complications that arise when dealing with multiple languages.

Through this testing and re-testing stage we were able to ensure correct functionality before asthetics were applied.

Colour & Icons

Palette

The colours chosen reflect and complement the K3Retail brand. A strong contrast of grey and dark charcoal, gold and orange, to create defined areas of content and meaningful user actions.

Mobile Designs

Highlights

Developing a guided tool that allows a potential customer to find their 'perfect' solution, and to then discover that in the 4 weeks post-launch it generated a 400% increase in substantive leads is always a satisfing result. But it's not stopping there – the site has been built as a platform for further, staged development to ensure K3Retail continue to be a market leader and innovator.