Ambito
Role
Lead Designer
Scope
Concepts
Logo
Brand Guidelines
Tools
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma
Year
2024
About
Ambito Partners provides transformative coaching and leadership development, working with individuals, teams and organisations to support meaningful change. Their practice blends coaching and neuroscience, creating safe learning environments that encourage growth, reflection and high performance.
Approach
I led the brand identity design for Ambito Partners, working closely with the founders to translate their values, methodology and tone into a cohesive visual language. My role covered visual identity development and the creation of core brand assets, ensuring the identity could scale across digital and print media.
The Challenge
The key challenge was to create a brand that felt inclusive and welcoming, while also maintaining a sense of professionalism and confidence.
Ambito needed an identity that reflected trust, psychological safety and depth, without appearing clinical or overly corporate. At the same time, the brand required a distinctive edge that would set it apart in a crowded coaching and leadership development space.
Approach
I explored a range of simple, modern wordmarks, ultimately leaning into the inherent warmth and playfulness of the Ambito name. A softer, more rounded typeface helped communicate approachability and openness, allowing the visual focus to shift to a distinctive brand asset that introduced contrast and “edge” without undermining credibility.
The colour palette was developed to feel fresh, harmonised and contemporary, reflecting Ambito’s progressive and transformative approach. Each element of the identity was designed to work together as a system, ensuring consistency while remaining flexible enough to support different audiences, contexts and applications.
Impact
The final identity positioned Ambito Partners as confident, modern and human-centred. It provided a clear and distinctive brand presence that supports their work across coaching, organisational development and training programmes.
The brand gives Ambito a strong foundation for growth, helping them communicate trust, clarity and impact with their clients.
